The 115th Boston Marathon will be held in Boston this coming Monday, April 18th. Several years ago Spira made a splash at the Boston Marathon with bright yellow shoes and little bit of controversy. Today we are pulling out the archives and sharing the CNBC Marathon Stunner interview from 2007.
After the 2008 Boston Marathon, Spira Footwear made the news. Our guerrilla marketing caught the attention of CNBC analysts. Check it out!
We are convinced that the WaveSpring® technology has the potential to revolutionize the footwear industry, and in the process, forever change the purpose and function of footwear. Unlike traditional coil or conical springs, the WaveSpring is laterally stable, compact and lightweight. As a result, we have developed a remarkable energy return technology for footwear.
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