06 DecSpira shoes continue to dominate the Dallas White Rock Marathon
I spent the weekend in Dallas participating in the activities at the Dallas White Rock Marathon. As always, the event was fantastic. Race Director Marcus Grunwald and his staff did a first-rate job hosting the event and making all of the participants and vendors feel welcome.
For me, the highlight of the race was riding in the press truck and watching the men’s marathon race unfold in real-time. Early on, it appeared that the race would be stolen by Keith Pierce, who at one point had built up a 2-minute lead. Pierce, coincidentally, was the first runner to win a major marathon in Spira shoes – the Fort Worth Cowtown Marathon in 2007. By 17 miles, however, a pack of runners led by and Spira’s James Kirwa, overtook him. I learned later that the rest of the pack did not realize that Pierce was running the marathon and thought he was a half marathoner.
At 20 miles, the lead pack was down to two runners. Kirwa and Edward Tabut. The two ran together until the last mile, when Kirwa, running very comfortably, broke way for the victory in 2:18:40. In October, Kirwa had his marathon debut and won the Des Moines marathon in 2:14:20, once again in Spira.
Ironically, Edward Tabut, who was the 2009 White Rock marathon champion while competing for Spira, elected to compete in Adidas this year. This is the fourth consecutive year that a runner competing in Spira footwear has won at least one major division of the White Rock Marathon. We have lost count of the many race and marathon victories in Spira both in the US and around the world!
As they say, “it’s gotta be the shoes!”
Check out the video below of James crossing the finish line from Dallas’ WFAA Channel 8 News.









